How to structure an effective pitch deck to attract investors

Start with the structure that VCs expect most from your pitchdeck


The art of pitching is a delicate exercise, crucial to the survival and development of your business. Whether you're at the idea, project or growth stage, the pitch deck is your best weapon for convincing investors. So how do you structure an effective pitch deck to attract investors' attention? Here's a step-by-step guide to creating a pitch deck that will impress your audience.

See also our PowerPoint pitch design services.

The importance of a good pitch deck

The pitch deck is a presentation document that tells the story of your company, explains your product and sets out your vision for the future. It's an essential communication tool for attracting investors and making them want to get involved in your project.

A good pitch deck should be clear, concise and captivating. It should give investors all the information they need to understand your business and its growth potential. The aim is to capture their attention and convince them that your idea is worth financing.

Preparing the pitch deck: essential elements

The key to a successful pitch deck is to start by illustrating the problem your product or service solves. This is the basis of your pitch. Then you need to present your proposed solution and describe why it's unique.

Next, focus on your market. How big is it? Who are your competitors? How do you differentiate yourself from them? This information is crucial to show investors that you have a good understanding of your business environment.

Then it's time to talk about your product. How does it work? What are its advantages? Why will customers buy it? Investors need to understand the value of your product and why it has growth potential.

Finally, introduce your team. Investors don't just fund ideas or products, they also fund people. Show them that you have a solid, passionate team capable of bringing the project to fruition.

Pitch deck presentation: capturing the audience's attention

When you present your pitch deck, your aim is to capture your audience's attention. To do this, you need to be clear, concise and captivating.

Start with a catchy story that illustrates the problem you're solving. This will help investors quickly understand what's at stake in your project.

Then, when you present your solution, keep it simple and convincing. Avoid technical jargon and unnecessary detail. Concentrate on the benefits of your product and its added value.

When you talk about your market, use figures to back up your words. Investors like facts and figures.

Finally, when presenting your team, highlight the skills and experience of each member. Show investors that you're a solid, determined team.

Writing the pitch deck: tips to follow

When writing your pitch deck, it's important to bear in mind that you only have a short time to convince investors. So get straight to the point.

Start by writing a draft of your pitch deck. It should contain all the essential information you want to communicate to investors.

Next, reduce your draft to the essentials. Each slide should be simple and easy to understand. Avoid long text and use bulleted lists, graphics and images instead.

Finally, reread your pitch deck several times. Make sure it's clear, concise and captivating. Don't hesitate to ask outsiders for their opinion to make sure your message is clearly understood.

Read our article on PowerPoint design rules that will give your pitch a professional and striking look.

Follow-up after the pitch deck presentation

Once you've presented your pitch deck, the work isn't over. You now need to follow up with investors.

Thank them for their time and interest in your project. Send them a copy of your pitch deck by e-mail and offer to answer any further questions they may have.

Be responsive and professional in your communications. Investors appreciate entrepreneurs who are committed and determined.

In conclusion, structuring an effective pitch deck is not an easy task, but with a little preparation and practice, you can create a pitch deck that will grab the attention of investors and convince them to fund your project.

The ideal structure for a pitch deck

An effective pitch deck should include a number of key slides to present your company and project in a comprehensive way. Here are the elements to include in your deck for a complete presentation:

  • Introduction: Introduce your product or service in a few sentences so that people immediately understand what it's all about.
  • Problem: describe the problem you are trying to solve with your product or service.
  • Solution: present your product or service and explain how it addresses the problem.
  • Market: describe the market in which you operate and its growth potential
  • Business model: explain how you intend to generate revenue and what your sources of income are
  • Team: introduce your team members and their key skills
  • Traction: show results achieved to date, such as number of users or sales.
  • Roadmap: Present the company's short- and long-term vision.
  • Financing plan: indicate the amount you are seeking to raise and how you intend to use the funds.

An effective pitch deck generally follows this well-defined structure. This structure is not suitable for every business, but it has proved its worth and is recommended as a starting point.

Using visual tools in a pitch deck

A good pitch deck is more than just words. Visual tools play a crucial role in making your presentation more interesting and memorable.

For example, use graphs to present complex data in a simple, understandable way. Diagrams, tables and infographics are also useful for presenting information in a visually appealing way.

Also, don't forget to include images of your product or service. High-quality photos can help give a real, tangible image of what you offer, or photo generation by Midjourney if you want something unique.

Finally, keep your layout simple and clean. Avoid busy backgrounds or hard-to-read fonts. Your aim is to make your pitch deck as easy to understand as possible.

How to convince investors with the perfect pitch deck

Beyond structure and presentation, the most important thing in a pitch deck is the ability to convince investors. To do this, you need to show that you have a clear idea of what you want to achieve and how you intend to get there.

Show investors that you've done your research. Talk about your market, your competitors and how you stand out. Investors want to see that you have a solid strategy and are aware of the challenges ahead.

Be passionate. Investors are often attracted to passionate entrepreneurs who believe in their product or service. Show them that you're determined to succeed.

Finally, be realistic. Investors are generally wary of over-optimistic projections. Instead, present them with realistic forecasts based on concrete data.

Conclusion: your pitch deck, a powerful tool for attracting investors

In conclusion, a pitch deck is a powerful tool for convincing potential investors to commit to your project. It must be clear, concise and captivating, while presenting all the necessary information about your company, your product, your market and your team.

It's important to spend time preparing your pitch deck, as it's your chance to make a positive and lasting first impression. Use the tips and structures recommended in this article to create a pitch deck that will attract attention, generate interest and convince investors of the enormous potential of your business idea.

Finally, don't forget that follow-up after the pitch deck presentation is just as important. Keep in touch with investors, answer their questions and show them your commitment and determination to succeed. With a good pitch deck and a solid follow-up strategy, you're well on your way to attracting the investment you need to get your business off the ground.

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