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Freelancers, agencies, how to make the right choice for your presentation?
If the urge to use PowerPoint experts for your presentation has caused you to stumble upon this article, you're already halfway there: you're one of those who understands the importance of good design in order to anchor your key messages in the minds of your audience. 🚀
However, the road ahead remains long, because the initial desire is quickly confronted with a jungle of service providers with various prices and skills that can be classified into two categories: specialized PowerPoint agencies and freelancers. So how to make the right choice?
Because of his situation, a freelance must necessarily manage alone all the tasks related to the good realization of a PowerPoint support. The commercial relationship, the creation of the artistic direction, the declension of the slides, the verification of the integrity of the content are as many skills that the freelance must master in order to offer a service up to standard. Such versatility being reached by few chosen ones, the delivered services can lack one or several of these aspects (lack of reactivity, non respect of deadlines, errors of rigor) and imply an often draconian selection of the freelancer dedicated to accompany you. It is not for nothing that Google is full of articles to help you avoid the worst.
On the other hand, agencies have specialized collaborators in each of the key stages of the service (commercial relationship, realization of graphic proposals, verification of the integrity of the content) in order to ensure a strong value proposition and to optimize the time spent in project management by the client. To facilitate exchanges, you are in direct contact with a project manager who coordinates all the collaborators involved, and can at your convenience directly exchange with the teams of designers on the creative aspect.
"There are more ideas in two heads than in one", said Jacques Chirac. Although this quote is another tautology, it puts the finger on the interest of collaborating and exchanging during a creative process in order to multiply the graphic quality of the proposals.
In this sense, a freelancer necessarily has a disadvantage compared to an agency, which :
On the other hand, agencies can take longer to offer a graphic proposal than a freelancer because of the necessary internal validations.
It can be interesting to turn to a freelance for a project of commercial presentation redesign or the creation of a template for your company because of the often very competitive costs of these actors, their graphic skills and their habit of working on unconventional hours (weekends or after 8pm on weekdays). However, this indisputable quality/price ratio on the paper is generally confronted with a very different reality on the side of the freelance considering :
A freelancer is however very relevant for projects with short deadlines, because he can work on unconventional hours. An available freelancer can realize in a weekend an urgent presentation at a much lower cost than the one that would have been defined by an agency, and remains a very good solution when a strong availability in the evening is desired (between 8pm and 4am). In the other cases, always prefer an agency which will be able to offer you a superior reactivity thanks to the availability of a dedicated project manager, as well as a speed of execution and a management of the unforeseen much more interesting.
Where freelancers have low fixed costs (working from their own apartment or in a coworking space) and attractive tax rates, agencies need to offer suitable working conditions and attractive remuneration to recruit and retain the best talent. These efforts have a direct influence on the daily rates offered. However, this important cost structure is essential for agencies to stay on top of creativity and to offer the best value proposition to their clients.
Also, day rates for a freelance PowerPoint designer will range from 150 to 450€ per day on Malt, while PowerPoint agencies will offer rates between 600 and 800€ per day.
If a freelancer or a presentation design agency don't seem ideal to make your presentation, a plethora of new solutions have appeared over the last few years to shake up these two types of providers. Among them, we find products that propose to replace PowerPoint(Beautiful.ai, Pitch.io or Zoho Show), or softwares directly integrated to PowerPoint that help you to build your slides with ease like Power-user.
Freelancers, PowerPoint agencies, software directly integrated into your presentation: the solutions mentioned are above all a matter of taste, but above all of cost. If these costs prevent you from offering one of these solutions, all is not lost. Take the time to :
See you soon!
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