Shift Cycle

A new vision of well-being led by two entrepreneurs
More than just an occupation, Mark & Wladimir, founders of SHIFT Cycle, are deeply convinced of the special place of indoor cycling in our lives. Based on this observation, SHIFT was born, the ideal destination for athletes & neophytes who want to improve their well-being. A unique sports hall, SHIFT reinvents indoor cycling in a setting designed for the comfort of its customers: ultramodern sound system that calms the mind, “industrial zen” aesthetics, high-end equipment, everything is in place to promote well-being and performance.



A design designed to convince
With only a logo and a concept as their inspiration, graphic freedoms were great and the challenge was significant: to seduce and convince potential investors.












Transformed slides
For each presentation, we start with a blank sheet of paper. This pushes us to completely rethink the structure and layout of the content while respecting the hierarchy of the information presented.